The First Mattresses to be EWG Verified®
In an era where health- and eco-conscious choices define our consumer landscape, Naturepedic is taking a groundbreaking step forward in the world of sleep products. Today, I’m thrilled to introduce you to an initiative that will redefine mattress safety standards and connect with the growing demand for healthier, more environmentally friendly sleep solutions.
Introducing the First Ever (and only as of now!) EWG VERIFIED® Mattresses
The Environmental Working Group (EWG), a trusted and respected consumer resource for the past 30 years, is spearheading a monumental shift in mattress safety with the introduction of a revolutionary certification program: EWG VERIFIED: Mattresses. EWG has long been a champion for consumers, providing credible information on everything from personal care products to food and environmental health with an unwavering commitment to rigorous science, thorough research, and utter transparency.
Naturepedic is proud to share that our complete collection of 26 mattresses – including options for adults, kids, and baby – meet EWG’s stringent criteria for health, ingredient disclosure, and transparency. We are the first ever mattress brand to be EWG VERIFIED.
A Smart Business Decision for Mattress Manufacturers
In an increasingly competitive market, standing out as a brand that prioritizes safety and transparency can be a game-changer. Here’s why:
Meeting Consumer Demand: Today’s consumers are more informed and conscious of the products they bring into their homes. They are actively seeking health-conscious and eco-friendly products, including mattresses. By embracing the EWG VERIFIED® certification, mattress manufacturers can tap into this growing market segment and cater to the demands of discerning buyers.
Enhanced Brand Reputation: Being associated with respected third-party organizations like EWG elevates a brand’s reputation. It signifies a commitment to safety and transparency, instilling trust in consumers that leads to brand loyalty and positive word-of-mouth recommendations.
Competitive Advantage: As the first-ever mattress brand to meet EWG’s stringent criteria, Naturepedic has gained a significant competitive advantage. This certification sets a new industry benchmark, and being among the early adopters can help brands stand out in a crowded marketplace – other mattress manufacturers should follow suit.
Addressing Health Concerns: Mattress safety is not a trivial matter. Many mattresses in the market contain potentially harmful chemicals, causing very real health concerns for consumers. By offering EWG VERIFIED mattresses, manufacturers can proactively address these concerns and provide safer, healthier sleep solutions.
Driving Innovation: Embracing safer materials and manufacturing processes drives innovation within our industry. Manufacturers may discover new, eco-friendly materials and practices that not only meet certification standards but also improve overall product quality.
Why Mattress Safety Matters
The significance of mattress safety goes beyond the surface. Most mattresses on the market today contain chemicals that can compromise indoor air quality and expose users to health risks. Despite being in close contact with our bodies for a significant portion – one third – of our adult lives, many mattresses pose potential hazards from respiratory irritants to endocrine disruptors to carcinogens, often undisclosed.
The EWG VERIFIED® certification program addresses this issue by filling a crucial gap in the industry. Because manufacturers aren’t legally obliged to disclose all materials used in their mattresses, consumers are often left unaware of potential health risks. Naturepedic’s mattresses bearing the EWG VERIFIED® mark signify our commitments to health, safety, transparency and proof.
Our Ongoing Commitment
Naturepedic’s achievement as the first-ever EWG VERIFIED mattress is more than a company milestone for me; it is part of the journey that our founders started over two decades ago and that I became a part of over a decade ago.
Naturepedic remains dedicated to advocating for the removal of harmful chemicals from consumer products and advancing a more sustainable future for all. Our EWG verification is a testament to the fact that commiting to healthier, safer and more sustainable materials can redefine market standards and shape consumer preferences in profound ways.
Be a pioneer alongside us. Get certified, share this article, spread the word. Let’s make non-toxic products the norm, not the exception.